Every aspect of a podcast.
Part of my mission at Synextra was to develop a podcast, giving the company a modern face and voice that is easily consumed. Producing every aspect from naming, branding, developing subject lines, titles, thumbnails, lighting, filming, appearing in, editing and publishing the podcast excessed almost all of my professional skills.
First, we needed a name.
Coming up with a unique name for our Cloud technology business-themed podcast was essential for it to be easily definable and more importantly searchable. The name needed to convey how we wanted to portray the company and have an element of fun whilst positioning ourselves as experts in our field, The name “Experts in Polo Shirts” was born (the polo shirt being the standard attire that our tech team ware) and with it a simple and identifiable logo followed
What to say?
Coming up with eye-catching subjects and titles is essential. No one will hear our message if they aren’t interested enough to click. Of course, the subjects and titles need to fall within our two principles for the podcast; Business and Cloud Technology.
We’ll need voices.
We knew our CEO would take part in all the podcasts, he is after all, our cloud tech expert in a polo shirt, however, the podcast we envisioned would be a conversation, so we needed company. I would play the next most regular role in the podcast.
A set, a studio, both?
From the very start, we knew we wanted to release the podcast in audio and video formats. This required me to build a stable set, considering lighting, and camera angles. As the podcast developed and we expanded our range of gear, I was able to refine the look and sound of the podcast, Leaving us with a product we’re truly proud of.
Editing and publishing.
Going through a rigorous process of video and audio editing leaving us with including an intriguing hook and a well-balanced conversation. Each episode with their eye-catching subject would also need an equally eye-catching thumbnail, as an extra incentive to the next potential listener. All this needs to be done and published within tight deadlines.